The land of Siena has remained an authentic place, where time still flows slowly within the walls of medieval villages rich in deep human relationships.

Where intelligence, creativity and respect are still capable of making products of the highest quality. In this unique place in the world, Fiore is handing down that age-old know-how of the ancient Sienese apothecaries by renewing it and combining it with the advancement of the most innovative technologies through the opening of its new plant opened in the middle of the year 2021, where we can touch and see firsthand the progress it is experiencing.

Passion and commitment has been rewarded-Fiore played a determined role in obtaining PGI (Protected Geographical Indication) recognition from the European Union for Panforte and Ricciarelli.

Siena is one of the few cities in the world to have three PGI products: the certification and the resulting strict production specifications protect the Maestranzes who for generations have been handing down a unique knowledge that creates excellent confectionery pro- ducts, in a land of excellence. Where for millennia people have been at the center.