FIORE AND THE ANCIENT SWEETS OF SIENA:
AN AUTHENTIC STORY
This is the story of a small apothecary, as the pharmacies were once called, which had a laboratory in the back of its shop, where skilled Maestranze worked to carry on another story, much older: handing down the precious, unique and absolutely original Sienese confectionery tradition.
Tradition means respect.
It’s 1827. Italy was not yet born and in the city of Siena there were only a few Maestranze who kept the ancient secrets of medieval sweets, which were handed down from generation to generation, since 1200.
In the Farmacia Fiore, in Via di Garibaldi, the passion for spices also became a passion for the research and history of Sienese sweets. They searched, studied and catalogued the few ancient recipes found among the dusted archives. The few Maestranze left in the city were strongly desired. And so it was that the Premiata Manifattura of the Panforte Fiore was born.
A MILLENIAL CULTURE IN THE WORLD
Since then, Fiore has been part of the culture of the city, not just as a faithful guardian of its confectionery tradition, but also as a promoter of the authentic Sienese treasures which, thanks to Fiore, have become famous all over the world: Panforte, Ricciarelli, Cantuccini.
HANDING DOWN MEANS KNOWING HOW TO INNOVATE
For two centuries, Fiore has never betrayed its artisanal spirit and meticulous attention to the historicity and originality of the recipes, becoming at the same time synonymous with constant innovation: in the pursuit of quality, choice and selection of ingredients, manufacturing process, controlling the supply chain and respecting the environment. And its territory with which it has kept a very deep identity bond yesterday as today.
THE FIORE COMPANY TODAY…
In particular, in manufacturing, it has carried out an innovation process, through the opening in mid-year 2021 of its completely new plant, with cutting-edge machinery in which we can touch and see closely the progress it is experiencing, without ever but betray the ancient recipes.