This is the story of a small apothecary, as the pharmacies were once called, which had a laboratory in the back of its shop, where skilled Maestranze worked to carry on another story, much older: handing down the precious, unique and absolutely original Sienese confectionery tradition.

Since then, Fiore has been part of the culture of the city, not just as a faithful guardian of its confectionery tradition, but also as a promoter of the authentic Sienese treasures which, thanks to Fiore, have become famous all over the world: Panforte, Ricciarelli, Cantuccini.

For two centuries, Fiore has never betrayed its artisanal spirit and meticulous attention to the historicity and originality of the recipes, becoming at the same time synonymous with constant innovation: in the pursuit of quality, choice and selection of ingredients, manufacturing process, controlling the supply chain and respecting the environment. And its territory with which it has kept a very deep identity bond yesterday as today.

In particular, in manufacturing, it has carried out an innovation process, through the opening in mid-year 2021 of its completely new plant, with cutting-edge machinery in which we can touch and see closely the progress it is experiencing, without ever but betray the ancient recipes.